Copywriting Sample

Life can change in an instant. Trust that [FI Name] has your back!

We are pleased to offer you $1,000 Accidental Death and Dismemberment (AD&D) coverage paid by [FI Name], underwritten by Federal Insurance Company, Whitehouse Station, NJ. This important no-cost AD&D coverage pays your beneficiary in the event of an unexpected loss of life. It also pays you cash benefits for specified serious accidents. There are no medical exams required and no health questions asked either. Simply enroll online at ThankYouProgram.com using the enclosed credentials. Or select your coverage on the enclosed Activation Form, and sign and mail the form within 14 days.

                                                          Protect your family today.

Accidents are unpredictable, and you need protection from the unexpected. If tragedy strikes, will your family have sufficient funds to cover your mortgage or rent? What about any debt? We want you to be prepared. You deserve that. The $1,000 AD&D insurance coverage is yours as soon as we receive your activation form.

                                           You can request additional protection too.

You are preapproved for up to $300,000 of added coverage at just $X.XX a month per $10,000 of coverage. You still receive your $1,000 of coverage at no cost to you.

The Insurance Service Center is ready to answer any questions. Please call 1-800-XXX-XXXX. Thank you for being a loyal member of [FI Name]. Apply today to protect your family’s financial future.

 

Sincerely,

 

Name

Title

 

 

Disclosures

 

Credit: Kendra Story